Graduation Year
2015
Document Type
Thesis
Degree
M.A.
Degree Name
Master of Arts (M.A.)
Degree Granting Department
Mass Communications
Major Professor
Kelly Werder, Ph.D.
Committee Member
Scott Liu, Ph.D.
Committee Member
Roxanne Watson, Ph.D.
Keywords
Commitment, Control Mutuality, Image, Reputation, Satisfaction, Trust
Abstract
This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.
Scholar Commons Citation
Breuklander, Bo, "Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes" (2015). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/5450
