Graduation Year

2013

Document Type

Thesis

Degree

M.A.

Degree Granting Department

Mass Communications

Major Professor

Roxanne Watson

Keywords

Four Theories of the Press, Freedom of the Press, Marti, Transcribe

Abstract

The purpose of this qualitative study is to analyze the dominant propaganda strategies that were reflected in an hour-long program of Radio Martì, a broadcast produced on behalf of Voice of America in the United States and aired to Cuba. Through propaganda techniques, a content analysis was used to determine which strategies were present in the commentator's coverage of the program, El Dia de la Prensa Libre on May 3rd, 2012. This study uncovered propaganda strategies, including testimonials, flag-waving, glittering generalities, appeal to prejudice, image manipulation, over-simplicity, assertion, and third party technique, that were utilized in an effort to present nuanced perspectives on the broadcasts transmitted on Radio Martì. The use of these strategies demonstrates that the program continues to use propaganda when broadcasting to Cuba after the conflict of interest incident with the United States and Radio Martì in 2006. Beyond the analysis of this broadcast, the results of this study cannot be generalized, but they can be viewed as an exemplar of the broadcast's stance on propaganda messages to Cuba on behalf of American journalists.

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