Graduation Year

2007

Document Type

Thesis

Degree

M.A.

Degree Granting Department

Mass Communications

Major Professor

Derina R. Holtzhausen, Ph.D.

Keywords

Mass media, Internet, Newspapers, Radio, Students

Abstract

Three major factors influence audience's credibility perception of mediated news on television and on the internet. This study found that reporters' credibility, media credibility, and news credibility had direct influence to the credibility of news presented on both media. Reporters' credibility on both media could be measured by their expertise, intelligence, education, trustworthiness, and authoritativeness. Television and the internet were evaluated differently. Television was measured by its comprehensiveness, concern for the interest of the public, and fairness. The internet was assessed on its trustworthiness, consideration of public interest, and objectivity. News credibility for both media, however, could be evaluated using the same measures such as news trustworthiness and objectivity.

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