Degree Granting Department
Edward Levine, Ph.D.
Motivation, Cognitive evaluation theory, Social power, Compensation, Remote associate test
This experiment investigated the influence of reward property and reward power on creative performance. It was hypothesized that the magnitude of reward power would moderate the relationship between reward property and creativity. Fifty undergraduate students (45 females, 5 males, X age = 20.72 years, SD age = 4 years) participated. The experimental design was reward power ($0.00, $0.50, or $2.00 per trial) x reward property (informational vs. controlling undertones in the script) x trials (5). Results demonstrated a positive correlation between intrinsic motivation and creative performance (r = .411, p = .03, n = 50). Hypotheses concerning the moderating influence of reward power and reward property on creative performance were not supported. However, this experiment replicated past research demonstrating that intrinsic motivation facilitates creativity.
Scholar Commons Citation
Hoover, Edward Rickamer, "The impact of reward power on creativity: Does it depend on the nature of the reward?" (2007). USF Tampa Graduate Theses and Dissertations.