Graduation Year
2024
Document Type
Thesis
Degree
M.A.
Degree Name
Master of Arts (M.A.)
Degree Granting Department
Journalism and Digital Communication
Major Professor
Stephen Song, Ph.D.
Committee Member
Monica Ancu, Ph.D.
Committee Member
Miyoung Chong, Ph.D.
Keywords
traditional news, trendiness, social media, comment sentiment
Abstract
The landscape of short-form video news is evolving, propelled by the popularity of platforms like TikTok. This paper employs content analysis to examine the traits and production elements of six news publishers utilizing short-form video to engage with audiences through traditional and trendy, non-traditional presentations. It investigates audience interactions with this content and explores how specific traits may influence audience sentiment. Findings reveal shifts in traditional news norms as they adapt to social media platforms, positive audience responses to trendy, non-traditional videos, and audience sentiment and engagement across short-form video platforms. Additionally, distinctions emerge between publishers rooted in social media origin versus legacy news counterparts. Academic and practical advice derived from these findings informs strategies for content creation, audience sentiment, and platform adaptation in the digital age.
Scholar Commons Citation
Theiss, Sophie Rose, "Traditional or Trendy: News Presentations in Short Form Video and its Audiences" (2024). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/10832
