Normalizing Instagram
Document Type
Article
Publication Date
2024
Keywords
Digital journalism, news production, in-depth interviews, Instagram, lifestyle journalism
Digital Object Identifier (DOI)
https://doi.org/10.1080/21670811.2022.2152069
Abstract
In less than seven years, Instagram has grown five-fold and in 2021 overtook Twitter globally as a source of news. Here we engage the recurrent debate regarding the normalization of digital tools through interviews with lifestyle journalists from Austria and the United States (n = 63). Through the lens of Normalization Process Theory, we seek to understand how the routine use of Instagram has become embedded among lifestyle journalists and elaborate on the nature of normalization in journalism. We argue that to engage with the normalization of a technology is also to consider the stacking of platform-specific routines. Journalists reflected that normalizing Instagram required them to apply many of the norms they developed using Twitter.
Was this content written or created while at USF?
Yes
Citation / Publisher Attribution
Digital Journalism, v. 12, issue 4, p. 413-430
Scholar Commons Citation
Perreault, Gregory P. and Hanusch, Folker, "Normalizing Instagram" (2024). School of Advertising & Mass Communications Faculty Publications. 94.
https://digitalcommons.usf.edu/com_facpub/94
