Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials

Authors

Mildred F. Perreault, East Tennessee State UniversityFollow
Gregory P. Perreault, Appalachian State UniversityFollow
M. McCarty

Document Type

Book Chapter

Publication Date

2019

Was this content written or created while at USF?

No

Citation / Publisher Attribution

Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials, in K. A. Foss (Ed.), Beyond Princess Culture: Gender and Children’s Marketing, Peter Lang

Scholar Commons Citation

Perreault, Mildred F.; Perreault, Gregory P.; and McCarty, M., "Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials" (2019). School of Advertising & Mass Communications Faculty Publications. 7.
https://digitalcommons.usf.edu/com_facpub/7