Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials
Document Type
Book Chapter
Publication Date
2019
Was this content written or created while at USF?
No
Citation / Publisher Attribution
Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials, in K. A. Foss (Ed.), Beyond Princess Culture: Gender and Children’s Marketing, Peter Lang
Scholar Commons Citation
Perreault, Mildred F.; Perreault, Gregory P.; and McCarty, M., "Marketing Gaming for Girls: Narrative Framing of Princess Zelda in American and Japanese Nintendo Commercials" (2019). School of Advertising & Mass Communications Faculty Publications. 7.
https://digitalcommons.usf.edu/com_facpub/7