“I Stand by the Comments I Made”: The 2019 FIFA Women’s Soccer Championship: Images, Commentary and Narratives Made with Memes
Document Type
Book Chapter
Publication Date
2021
Digital Object Identifier (DOI)
https://doi.org/10.1007/978-3-030-75401-3_7
Abstract
Through the lens of performativity and narrative, this chapter examines the memes regarding the women’s soccer team distributed in June and July 2019 during the FIFA World Cup. The authors find that while women are visually narrated in a manner more akin to that of male athletes—emphasizing strength, competency and confidence—this is in part a result of a heteronormative discomfort with Megan Rapinoe’s sexuality. Hence, the memes—in an attempt to address this discomfort—narratively place her in a male role. This continued connection to masculinity further evidences that even when strides are made in female representations, the strides occur within familiar, acceptable frames—those in which men still have a central role to play.
Was this content written or created while at USF?
No
Citation / Publisher Attribution
“I Stand by the Comments I Made”: The 2019 FIFA Women’s Soccer Championship: Images, Commentary and Narratives Made with Memes, in M. Yanity & S. D. Coombs (Eds.), 2019 FIFA Women’s World Cup, Palgrave Macmillan, p. 111-129
Scholar Commons Citation
Perreault, Mildred F. and Perreault, Gregory P., "“I Stand by the Comments I Made”: The 2019 FIFA Women’s Soccer Championship: Images, Commentary and Narratives Made with Memes" (2021). School of Advertising & Mass Communications Faculty Publications. 21.
https://digitalcommons.usf.edu/com_facpub/21
