Abstract
During the COVID-19 pandemic, which has spread all over the world, the importance of communication in terms of knowledge sharing has increased even more in the tourism sector, as in all sectors. Each hotel business has benefited from various communication tools in the pandemic crisis. The aim of this study is to provide an understanding of the crisis communication strategy tackled by the hotels in Turkey during this unprecedented period, via both conventional and internet based public relations and communication platforms within the framework of crisis communication management. For this purpose, in-depth interviews were conducted with 25 hotel managers in Turkey who are members of SKÅL International. After the recordings of the interviews were transcribed, the collected data were coded and analyzed by MAXQDA. Some of the striking answers from the participants that were given in the findings section by making descriptive analysis. 9 themes and 43 codes emerged in the findings of the study. Social media usage and informing are the most emphasized topics for crisis management by the participants.
Keywords
public relations, crisis management, communication, COVID-19
ORCID Identifiers
Ayse Selin Dulger - https://orcid.org/0000-0001-8897-013X
Ayse Bas Collins - https://orcid.org/0000-0001-7312-810X
Aysegul Gunduz Songur - https://orcid.org/0000-0003-2566-0219
Cihan Cobanoglu - https://orcid.org/0000-0001-9556-6223
DOI
10.5038/2771-5957.2.1.1019
Recommended Citation
Dulger, A., Bas Collins, A., Gunduz Songur, A., & Cobanoglu, C. (2023). Communication during COVID-19 crisis: A case of hotels in Turkey. Journal of Global Hospitality and Tourism, 2(1), 32-52. https://www.doi.org/10.5038/2771-5957.2.1.1019
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons, Tourism and Travel Commons
