Relationships of Monetary and Affective Valuations of Experiences
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Sandra L. Schneider
Description
We explored how affective feelings are related to willingness to pay to experience positive or avoid negative events (e.g., going to the beach, getting arrested). Participants were randomly assigned to positive or negative conditions in this online experiment involving 8 scenarios presented once at shorter and once at longer time durations. Participants reported their willingness to pay to engage in or avoid the experience, and they rated how happy or upset they would feel about spending time in that experience. Results show how levels of affective responses to experiences are related to monetary valuations of those experiences, as well as how values for shorter experiences are related to values for longer experiences. The results call attention to how evaluations of experiences differ depending on the measures used.
Relationships of Monetary and Affective Valuations of Experiences
We explored how affective feelings are related to willingness to pay to experience positive or avoid negative events (e.g., going to the beach, getting arrested). Participants were randomly assigned to positive or negative conditions in this online experiment involving 8 scenarios presented once at shorter and once at longer time durations. Participants reported their willingness to pay to engage in or avoid the experience, and they rated how happy or upset they would feel about spending time in that experience. Results show how levels of affective responses to experiences are related to monetary valuations of those experiences, as well as how values for shorter experiences are related to values for longer experiences. The results call attention to how evaluations of experiences differ depending on the measures used.
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Poster Presentation