SNOW CRASH: How the upcoming METAVERSE changes the nature of ADVERTISING for both CONSUMERS and BUSINESSES

Noah J. Levin

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Carol Osborne

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Over the past few years, we’ve seen a meteoric rise in Web3, metaverse, and decentralized technology. This paper delves into commentary and interviews sourced from industry leading experts to understand how the metaverse will affect consumers in business and advertising.

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SNOW CRASH: How the upcoming METAVERSE changes the nature of ADVERTISING for both CONSUMERS and BUSINESSES

Over the past few years, we’ve seen a meteoric rise in Web3, metaverse, and decentralized technology. This paper delves into commentary and interviews sourced from industry leading experts to understand how the metaverse will affect consumers in business and advertising.