The Influence of Online Quizzes on the Acquisition of Public Affairs Knowledge
Document Type
Article
Publication Date
2016
Keywords
digital, engagement, interactivity, journalism, news, political knowledge, political sophistication
Digital Object Identifier (DOI)
https://doi.org/10.1080/19331681.2016.1230920
Abstract
Drawing from a “mix of attributes” approach, this study analyzes whether interactive online news quizzes engage site visitors and help individuals acquire news knowledge. Results of a nationwide experiment (n = 456) indicate that online quizzes, whether using a multiple-choice or slider format, help citizens acquire public affairs knowledge and lead them to spend more time with public affairs information relative to presenting information without a quiz. Two field tests show that news site visitors engage with slider and multiple-choice quizzes at similar rates, and engage more and for longer amounts of time if two different interactive quiz formats are available on a Web page.
Citation / Publisher Attribution
Journal of Information Technology and Politics, v. 13, issue 4, p. 311-325.
Scholar Commons Citation
Scacco, Joshua M.; Muddiman, A.; and Stroud, Natalie Jomini, "The Influence of Online Quizzes on the Acquisition of Public Affairs Knowledge" (2016). Communication Faculty Publications. 917.
https://digitalcommons.usf.edu/spe_facpub/917
