The Influence of Online Quizzes on the Acquisition of Public Affairs Knowledge

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digital, engagement, interactivity, journalism, news, political knowledge, political sophistication

Digital Object Identifier (DOI)


Drawing from a “mix of attributes” approach, this study analyzes whether interactive online news quizzes engage site visitors and help individuals acquire news knowledge. Results of a nationwide experiment (n = 456) indicate that online quizzes, whether using a multiple-choice or slider format, help citizens acquire public affairs knowledge and lead them to spend more time with public affairs information relative to presenting information without a quiz. Two field tests show that news site visitors engage with slider and multiple-choice quizzes at similar rates, and engage more and for longer amounts of time if two different interactive quiz formats are available on a Web page.

Citation / Publisher Attribution

Journal of Information Technology and Politics, v. 13, issue 4, p. 311-325.