Public Relations and Marginalization in a Global Context: A Postcolonial Critique

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Book Chapter

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Contemporary globalization processes are marked by the increasing fl ow of goods and labor across national borders, accompanied by the increasing control of global economies in the hands of a few transnational corporations (TNCs). Simultaneously, the global landscape has witnessed increasing inequalities between haves and have-nots across various sectors, the failure of global economies that demonstrate the limits of the free market logic, the continuous reinvention of symbolic representations that seek to reproduce the agendas of this free market logic, and increasing opportunities for resistance across the various sectors of the globe that seek to rupture the hegemony of free market logic (Pal & Dutta, 2008a, 2008b). At the heart of globalization is the neoliberal logic, a theoretical and pragmatic lens that primarily vouches for political and economic confi gurations on the basis of free markets with minimum state involvement, manifested through privatization, deregulation, withdrawal of the state from many areas of social provision, and opening up of nation-states to foreign investment and foreign capital (Harvey, 2005).

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Public Relations and Marginalization in a Global Context: A Postcolonial Critique, in N. Bardhan & C.K. Weaver (Eds.), Public Relations in Global Cultural Contexts, Routledge, p. 195-225