Extending and Applying Web 2.0 and beyond for Environmental Intelligence

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Book Chapter

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This chapter aims to apply the intelligence used in businesses decision making to an organization's environmental management strategy so as to support its green credentials. While the World Wide Web (WWW or Web for short) has had an impact on every aspect of human life, its current and upcoming versions, dubbed Web 2.0 and beyond, need to be considered in the context of environmental management. The use of decision making technologies and processes in this area of an organization is what we call "environmental intelligence" (EI). This EI can be used by businesses in order to discharge one of their significant corporate responsibilities-that of managing their activities that affect the environment including waste reduction, green house gas reduction, recycling, minimizing unnecessary human and material movements, and so on. Furthermore, the use of EI, it is envisaged, will also help organizations create local and industrial benchmarks, standards, audits, and grading that will help a large cross section of businesses to comply with the environmental requirements. The architecture of such enterprise intelligent systems needs to incorporate technologies like executable services, blogs, and wikis in addition to the standard communication and execution requirements of the Web. This chapter describes the literature review and the initial output of the research being carried out by the authors which, we hope, will eventually result in an environmentally intelligent Web-based business strategic system (EIWBSS).

Citation / Publisher Attribution

Extending and Applying Web 2.0 and beyond for Environmental Intelligence, in S. Murugesan (Ed.), Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications, IGI Global, p. 748-762

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