Toward a Synergistic Relationship between Psychology and Technology

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Book Chapter

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The world in which we live and work is truly a magnificent one. Technology’s presence has grown at a most rapid rate, and technology itself is ubiquitous. Many readers of this volume will be familiar with Moore’s Law, which describes the rate and cost of the number of semi - conductors on a chip (indicative of the chip’s power). The law predicts semiconductors doubling every 18 months while the cost halves during the same period. But what does this mean in terms of helping us understand how far technology has come? Diamandis and Kotler (2012) provide a useful frame of reference, noting: “Right now a Masai warrior with a cell phone has better mobile phone capabilities than the president of the United States did twenty-five years ago. And if he’s on a smart phone with access to Google, then he has better access to information than the president did just fifteen years ago"

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Toward a Synergistic Relationship between Psychology and Technology, in M.D. Coovert and L.F. Thompson (Eds.), The Psychology of Workplace Technology, Routledge, p. 1-17