Major Professor: Mark Pezzo, Ph.D.
Dr. Rodriguez, Ph.D.
Dr. O'Brien, Ph. D.
University of South Florida St. Petersburg
March 22, 2018
Previous research has demonstrated that story spoilers - explaining how a story ends before the person has had a chance to discover it themselves - can either make the story more enjoyable or less enjoyable. This study examined the potential moderating effects of individual differences regarding need for cognition and need for affect. In this study, participants complete 2 individual difference measures and watched an episode of TI1e Twilight Zone. Participants were randomly assigned into one of four conditions: spoiler and explicit, no spoiler and explicit, spoiler and not explicit, no spoiler and not explicit. There was no effect found of spoilers on liking, the extent to which the show made sense, or the likelihood of the viewer recommending the show to another person. This study also manipulated the effect of spoilers being explicit (made known) on enjoyment. Additionally, neither need for cognition, nor need for affect qualified this finding. Potential limitations of the study are discussed.
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Leal, Olivia M., "Do Spoilers Change a Person's Enjoyment of a Television Show?" (2018). USF St. Petersburg campus Master's Theses (Graduate).