The era of Industry 4.0 has been creating new opportunities for the employees, like having more flexible and spare time. It has changed their work-life balance, like spending more time for the need to learn new concepts and skills. This quantitatively designed research aimed to investigate the impact of firms’ Industry 4.0 strategy on their work-life balance in manufacturing enterprises. The survey technique was used to collect 425 valid survey data from randomly selected employees working in the manufacturing enterprises operating in Konya in Turkey. Data were analyzed by using descriptive statistics, exploratory factor analysis, structural equation modeling path analysis technique. Results displayed that there was a negative and weak relationship between firms’ Industry 4.0 strategy and work-life balance (R2 = - 0.04; p <0.05). Findings suggested that firms’ Industry 4.0 strategy is not fully recognized by the employees. It can be said that employees are mainly concerned with their personal lives and suppose that Industry 4.0 technologies will negatively affect their future at the workplace. Therefore, it is important to acknowledge employees about Industry 4.0 technologies. Management needs to empower employees by providing training to gain them new skills to cope with the requirements of the digital transformation.
Cetinkaya, A. S. (2021). The impact of industry 4.0 strategy on the work-life balance of employees. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–6). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035
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