•  
  •  
 

University of South Florida M3 Center Publishing

Abstract

This study investigates the effectiveness of the mission statement from the strategic alignment perspective while considering the structural support of HR system towards the culture of the firm. Based on the resource-based view theory of the firm, this study posits that the valid mission statement contributes towards sustainable competitive advantage when the HR system is aligned with a valid mission statement and is supportive of the firm’s culture in a double mediation model. The results support this claim and contribute new understanding that strategic alignment requires structural support of the firm’s culture for mission statement effective. Furthermore, this indicates the need to study other intervening variables and suggests future studies to integrate strategic alignment with cultural factors in pursuit of mission statement effectiveness.

DOI

https://www.doi.org/10.5038/9781955833035

Recommended Citation

Toh, S. Y. (2021). In search of the effective mission statement: Structural support of the firm’s culture to augment financial performance. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Included in

Business Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.