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University of South Florida M3 Center Publishing

Abstract

This case study describes HereWay Inc., a fictional telecommunications company based in Guangdong, China that manufactures a popular line of smartphones called Soar. At present, HereWay is highly successful at serving its domestic markets. Despite their current local success, however, HereWay has been planning to expand into several international markets. Their initial expansion plans involved introducing their product to the United States market in order to compete with low-cost smartphones being sold by other Chinese and Korean manufacturers. The benefit of constructing local distribution will be discussed.

DOI

https://www.doi.org/10.5038/9781955833035

Recommended Citation

Sher, M. M., Paz, M. T., Smith, D. R. (2021). Case study: HereWay Inc. European expansion: A facility location problem. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–6). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

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This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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