University of South Florida (USF) M3 Publishing


The increased fear of getting COVID-19 led to significant changes in foodservice delivery and shoppers' behaviors. This paper incorporated trust and fear of COVID-19 into the theory of planned behavior (TPB) model to explore shopper’s intention to use online food delivery (OFD) services in the context of the COVID-19 pandemic. A self-administered questionnaire was developed to collect data from 278 respondents intercepted at the three largest shopping centers located in Algiers city (Algeria). A multiple regression analysis was used to test the hypotheses of the model. This research found that intention to use OFD is significantly and positively affected by the fear of COVID-19, followed by trust, attitude, and then the subjective norm. PBC was non-significant. This paper provides a theoretical contribution and presents practical implications relevant to academics and practitioners working in areas related to OFD services in the context of the health crisis.



Recommended Citation

Bouarar, A. C., Mouloudj, S., & Mouloudj, K. (2021). Extending the theory of planned behavior to explain intention to use online food delivery services in the context of COVID -19 pandemic. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–16). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Included in

Marketing Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.