Materialistic social consumption amidst COVID-19 pandemic: Terror management theory in the Malaysia context

Authors

Seong-Yuen Toh, Sunway UniversityFollow
Siew W. Yuan, Veritas University CollegeFollow

Abstract

This study investigates the relationship between materialism and social consumption motivation in the context of Covid-19 based on terror management theory. The findings contradict the theory offering possible boundary conditions to the theory suggesting that the theory which is based heavily on the Western concept of individualism may not be applicable to the Asian context, like in Malaysia.

DOI

https://www.doi.org/10.5038/9781955833035

Recommended Citation

Toh, S. Y., & Yuan, S. W. (2021). Materialistic social consumption amidst COVID-19 pandemic: Terror management theory in the Malaysia context. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–4). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License