Education has become the largest advertiser, according to estimates, with a large chunk of that money going toward enhancing the industry’s reputation. Due to the introduction of WTO rules, management education is becoming more competitive, and the Indian market is now open to foreign competitors as well, B schools in India are anticipating what would please their customers. The high number of applicants taking the CAT exam this year shows how popular management education is becoming. Students at B-schools and those aspiring to them are interviewed for this study, which aims to determine the value chain of an ideal B school in India.
Verma, V. C., & Gupta, D. D. (2021). Value chain for a B school in India. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035
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