•  
  •  
 

University of South Florida M3 Center Publishing

Abstract

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were analyzed with Maxqda program. As a result of the study, it was determined that Turkish Nights were an income generating product for the Cappadocia Region, according to the tourist guides participating in the research. In addition, it was found that businesses should offer this product to tourists with more care and that Turkish Nights Events should continue to be used as a touristic product by the destinations.

DOI

https://www.doi.org/10.5038/9781955833035

Recommended Citation

Buyukkuru, M., Katlav, E. O., & Yonet Eren, F. (2021). Evaluation of Turkish nights as a tourısm product: The case of Cappadocia. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–11). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.