University of South Florida (USF) M3 Publishing
Inclusion of disabled consumers in online retail landscape: Web accessibility conformance of Turkish organized food retailers’ web sites
In 2020 with the outbreak of Covid-19, the world has been forced a very rapid digital transformation. Within this period, the retail sector achieved in keeping pace with inevitable changes and began to strengthen their operations in online channels. The dramatic change in consumers’ online shopping behavior caused a sharp rise in retail e-commerce sales and it’s anticipated to continue in the following years. Under these circumstances, providing digital accessibility has a significant effect on disabled-especially visually impaired consumers’ lives in order to enable them both to feel consumer normalcy and self-reliance and decrease the risk of being infected during shopping in physical stores. In Turkey 6,9% percent of the population suffers from visual impairment. With this study, it’s aimed to explore the organized food retailers’ conformance operating in Turkey to web accessibility standards. The sample of the study, which was determined by purposive sampling method, consists of four organized food retailers operating in Turkey. The web sites were analyzed via an automatic tool named “WEBaccessibility by Level Access”. The conformance level of each retailer is above 70% but there’s a need to increase the awareness about disabled consumers’ needs and measures to be taken in order to increase accessibility.
Celik, A. A. (2021). Inclusion of disabled consumers in online retail landscape: Web accessibility conformance of Turkish organized food retailers’ web sites. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–9). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035
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