University of South Florida (USF) M3 Publishing


Grounded on “Theory of Planned Behaviour” (TPB), this study analyzes the influence of financial threat and financial literacy on ‘willingness to change’ the financial behavior. The ‘primary data’ collected from the university students by using convenience sampling technique. Multiple regression results shows that financial literacy and financial threat has significant influence on willingness to change the financial behavior of the university students. This implies that increase in the financial threat leads to change in the financial behavior, which supports the fact that investor’s intention to invest is affected by different factors. Employing TPB thus offer researchers to enhance understanding in forecasting an individual financial behaviour. Limited researchers have used TPB to analyze the influence of financial literacy and financial threat on the ‘willingness to change’ the financial behavior of students. Therefore, this study may help the university students to understand the concept of financial threat and those who aid students in coping with emotional or behavior disorders interrelated to the financial issues.



Recommended Citation

Memon, S. B., Dahri, A. S., & Maitlo, A. A. (2021). Financial threat and financial literacy on willingness to change the financial behavior. In W. B. James, C. Cobanoglu, & M. Cavusoglu (Eds.), Advances in global education and research (Vol. 4, pp. 1–13). USF M3 Publishing. https://www.doi.org/10.5038/9781955833042

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Creative Commons License
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