University of South Florida (USF) M3 Publishing
Abstract
OVERVIEW
Spas, salons and wellness centers have been slow to embrace new technologies, but guest expectations of personalization, access to information, and ease of transactions have recently spurred the creation and adoption of many technology tools within this specialized field. This chapter explores technology commonly used in this segment for managing operations, marketing, enhancing the guest experience and evaluating performance. The chapter begins with an introduction to the nature of spa, salon and wellness center operations and explains how technology is used, in general, to facilitate this high-touch arena of hospitality. Additional topics include technology for managing operations such as point-of-sale and booking software, marketing tools, technology used for enhancing the guest experience and customer relationship management, and the use of technology for evaluating performance. The chapter ends with a look into the future with insights from leaders in this segment about how they believe technology might facilitate the evolving needs of the spa, salon and wellness center industries in the next decade and beyond.
LEARNING OBJECTIVES
After completing this chapter, the student will be able to:
- Outline the guest journey in a spa, salon and wellness center
- Identify technology tools that assist operations, marketing, human resources, the guest experience and performance analysis
- Consider the role technology should play in a high-touch service environment
- Describe components and functions included in spa software systems
- Explain the importance of maintaining correct information in spa software and other systems
- Provide examples of technology tools in use
DOI
https://www.doi.org/10.5038/9781732127593
Recommended Citation
Gibson, S. (2021). Technology for spas, salons, and wellness centers. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & tourism information technology (pp. 1–21). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
