University of South Florida (USF) M3 Publishing
Abstract
OVERVIEW
In the present world, the service providers are in a dire need to address and customize, and gratify customer needs based on their experiences, preferences, interests, and behavior. There comes the rescue, the digital marketing that has evolved tremendously over the past couple of years amidst the pandemic. Though the presence was sensed long back to the start of the decade, its imperativeness has become inevitable after 2015. In India and across the globe the people are finding the ways to stay handy, having all their needs fulfilled at their doorsteps. There comes digital marketing. In the name of civilization, as a trend, as people’s choice and as a product of modernization, digital marketing is thriving everywhere. Thanks to social media, it plays a formidable role in proliferation of digital marketing. The platforms are becoming popular and the products are becoming cheaper and moreover, irrespective of the needs, a variety of products and services are blossoming every day.
LEARNING OBJECTIVES
After completing this chapter, the student will be able to:
- Understand the evolution and growth of digital marketing.
- Realize the significance of tourism and hospitality in an economy.
- Comprehend the factors influencing the implementation of digital marketing in hospitality and tourism.
- Be aware of problems associated with digital marketing.
- Know about the contribution of digital marketing in the growth of hospitality and tourism around the globe.
- Understand the future scope of digital marketing.
DOI
https://www.doi.org/10.5038/9781732127593
Recommended Citation
Rayappan, S. (2021). Digital marketing in hospitality and tourism. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & tourism information technology (pp. 1–28). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
