University of South Florida (USF) M3 Publishing
Abstract
OVERVIEW
Over the past ten years, advancements in technology have created seismic shifts in how meetings and events are planned, marketed, and produced. While technology has not eliminated the importance of face-to-face meetings, what has radically changed are the tools at the disposal of the meeting and event professional throughout the event planning lifecycle. For example, event and guest bandwidth continues to increase in importance and, in many cases, may become a tipping point in the site selection process. Social media and mobile devices have become an inextricable part of the event management landscape. Meeting professionals used to preach turn your phones off in the meeting space, now they prioritize attendee engagement through social media. Mobile devices have become the lifeblood of many successful events, as conference attendees now demand a less passive, more interactive event experience. From mature to late breaking technologies, this chapter provides an overview to the critical technologies that impact the meeting and events industry and help ensure event success.
LEARNING OBJECTIVES
After completing this chapter, the student will be able to:
- Discuss pre-event planning technology such as deep attended personalization and virtual site selection.
- Explain the use of technology in meeting and event marketing and communications like blogging, podcasts, and e-blasts.
- Compare and contrast the major social media platforms.
- Discuss the key technological resources used on-site, such as bandwidth, audience response systems (ARSs), and event badging and ticketing.
- Identify the key components used in virtual meetings, events, and trade shows.
- List the technologies used post-event in data collection and measurement.
DOI
https://www.doi.org/10.5038/9781732127593
Recommended Citation
Causin, G. F. G., & Scamacca L. G. (2021). Technology in the meetings and events industry. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & tourism information technology (pp. 1–26). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
