Title

Cave Tourism: Tourists' Characteristics, Motivations to Visit, and the Segmentation of Their Behavior

Files

Link to Full Text

Download Full Text

Publisher

Taylor & Francis

Publication Date

September 2008

Abstract

Geotourism is one among many types of ecotourism or nature tourism. Cave tourism within geotourism has gained popularity in Korea. The study's objectives include cave tourists' characteristics, segmenting them according to motivation factors, and finally identifying who they are. The sample population for this research consisted of tourists who have visited the Hwansun Cave in Samchuk City. Among a total of 547 questionnaires distributed, 537 questionnaires were used for further data analyses. On the basis of cluster analysis using the motivation factors, cluster 1 was named an “escape-seeking group”, cluster 2 was termed a “knowledge- and novelty-seeking group”, cluster 3 was called a “novelty-seeking group” and cluster 4 was termed a “socialization group”. Differences in socio-demographic variables, beliefs about cave tourism resources, preferred cave tourism products, satisfaction with this tour, willingness to participate in another cave tour and belief in the value of cave tourism resources were found among the four clusters. The study's findings were expected to be helpful in understanding who they are.

Notes

Asia Pacific Journal of Tourism Research, Vol. 13, no. 3 (2008-09-10).

Keywords

Geotourism, Cave Tourism, Motivation

Description

RDA

Subject: topical

Geotourism; Cave Tourism; Motivation

Type

Article

Genre

serial

Identifier

SFS0071810_00001

Share

COinS