Space tourism will start to attract more attention in terms of the fact that tourist areas in the world are becoming more ordinary day by day, and in this process, it offers a new experience area to users of Gen-Z. In this context, the existing literature needs to reveal the perspective and intention to use Gen-Z, a newly developing field in parallel with the developments that constitute an important potential user group in this process. This study aims to reveal the factors that affect the intentions of Gen-Z tourists to avoid space tourism within the framework of the push-pull-mooring (PPM) model, which focuses on continuing or changing the current situation of users. In this study, a sample of potential space tourism users in the Gen-Z was formed, and hypothesis tests were conducted using the SmartPLS package program. The findings showed that perceived risk and lack of confidence as push factors, attitude, and travel planning self-efficacy are effective on the intentions of Gen-Z tourists to avoid space tourism. It was observed that the pull factors discussed in the study did not have a statistically significant effect on the avoidance intention of space tourism.
space tourism, avoidance intention, PPM model, Gen-Z
Osman Seraceddin Sesliokuyucu: https://orcid.org/0000-0001-6539-0992
Sesliokuyucu, O. S., Koc, R., & Ozturk, A. (2023). Space tourism as a new experience: A research on Gen-Z. Journal of Mediterranean Tourism Research, 2(2), 102-117. https://www.doi.org/10.5038/2770-7518.104.22.1687
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License