Rebecca Harris, Ph.D.
Kristin Joys, Ph.D.
University of South Florida St. Petersburg
The burgeoning B Corp movement is transforming the global economy using the power of business to solve social, environmental, and economic problems. Higher education institutions are uniquely positioned to educate the business leaders of tomorrow on this rising method of "business unusual". Universities can play a key role in catalyzing the B Corp movement, which advocates for corporate social and environmental responsibility, accountability, and transparency. This paper describes how universities can effectively educate and prepare the next generation of changemakers through incorporating what are referred to as B Corp programs. Though they take many unique forms, university B Corp programs share the unifying goal of helping businesses earn their B Corp certification while benefiting students with a valuable experiential learning opportunity. This paper features five case studies of existing university B Corp programs including the North Carolina State University B Corp Clinic, the University of Georgia Social Innovation Focus, the University of Florida Business for Good Lab, the Lynn University SIMPACTS Student Consulting Group, and the recently developed Business for Good Internship at the University of South Florida. Finally, this paper discusses the lessons learned and conclusions that can be drawn from each of the university B Corp program in the hopes of highlighting best practices to facilitate the further development of successful programs.
Jacobs, Emma C., "Business for Good: How Universities Can Catalyze the B Corp Movement" (2021). USF St. Petersburg campus Honors Program Theses (Undergraduate).