Dan Marlin, Ph.D. Associate Professor, College of Business
James Fellows, Ph.D., CPA Professor, College of Business
University of South Florida St. Petersburg
The purpose of this thesis is to contribute to the discussion of and the argument for performing arts organization sustainability. Included are definitions, defenses, and issues on the importance of and the current techniques of running a performing arts business, specifically addressing financial, management, and marketing aspects. The thesis is focused on four case studies, which cover business strategies, difficulties, and structures of performing arts organizations. The majority of the information gathered for these studies was collected through telephone interviews with upper management of each organization studied. Three sustainability factors were identified and two inherent features were identified. The sustainability factors are artistic leadership, financial management, and relevancy of artistic work. One of the inherent features is the necessity of business support and artistic work operating together. The other is the frustrating aspect of running a performing arts business.
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Thompson, Cory R., "Operational Aspects of the Performing Arts Business" (2012). USF St. Petersburg campus Honors Program Theses (Undergraduate).