Graduation Year


Document Type




Degree Name

Master of Fine Arts (M.F.A.)

Degree Granting Department

Mass Communications

Major Professor

Artemio Ramirez, Ph.D.

Committee Member

Roxanne Watson, Ph.D.

Committee Member

Yao Sun, Ph.D.


Third-person effect, First-person effect, China social media, Hate Speech video


The purpose of the research is whether Chinese college students' attitudes to hate speech and hate speech censorship systems will be affected by the hate speech in TikTok. Meanwhile, the research could explore the third-person effect of hate speech on TikTok on Chinese college students. An online survey was designed for this research. 658 participants who are college students in China completed the online survey. The results showed that Chinese college students believed hate speech on TikTok would affect themselves, while others will affect less by hate speech. The results also stated that the attitude toward the censorship system affects by the first-person effect.