Master of Arts (M.A.)
Degree Granting Department
Kimberly Walker, Ph.D.
Roxanne Watson, Ph.D.
Travis Bell, Ph.D.
collective identity, media fandom, Sina Weibo, social media use
With the advancement of information and communication technologies (ICTs), social media platforms have been widely applied in the practices of media fandom. To determine the correlation between social media use and collective identity of celebrity fandom, the current study investigated Z.Tao’s Weibo fandom as a case conducting an online quantitative survey with 100 samples and 12 in-depth semi-structured interviews. The results show that social media use significantly facilitates the construction of collective identity of celebrity fandom on Weibo through fans’ experiences of ingroup interaction and outgroup interaction.
Scholar Commons Citation
Sha, Mier, "Media Fandom: Social Media Use and Collective Identity in China: A Case Study of Z.Tao’s Weibo Fandom" (2020). USF Tampa Graduate Theses and Dissertations.