Graduation Year


Document Type




Degree Name

Master of Arts (M.A.)

Degree Granting Department

Mass Communications

Major Professor

Artemio Ramirez, Ph.D.

Committee Member

Janelle Applequist, Ph.D.

Committee Member

Joshua Scacco, Ph.D.


Donald J. Trump, President Communication, President Trump, The White House, Social Media, LIWC


This research focuses on the language tone of the United State of America’s presidentrelated Twitter accounts and the ways of the interaction with the national media with their tweets. The literature provides how politicians utilize and for what purposes they use Twitter. Framing theory was applied to conceptualize the manner of conveying messages and impressions of politicians toward the national media. Content analysis was utilized to analyze 902 mediarelated tweets to find out the ways of the interactions and language tone and the level of emotions in tweets of US president-related Twitter accounts with the national media during the period of July 2018 and December 2018. The study analyzed the language characteristics of three different president-related Twitter accounts such as the personal account of Donald J. Trump (@realDonaldTrump), the official account of President Trump (@POTUS), the institutional account of The White House (@WhiteHouse) by LIWC software. It was found out that personal accounts of the president of the USA tend to include more negative emotions toward the media in overall than president-related official and institutional accounts.