Graduation Year
2018
Document Type
Thesis
Degree
M.A.
Degree Name
Master of Arts (M.A.)
Degree Granting Department
Mass Communications
Major Professor
Kelli Burns, Ph.D.
Committee Member
Scott Liu, Ph.D.
Committee Member
Roxanne Watson, Ph.D
Keywords
Organ Donation, Content Analysis, Social Media, Weibo
Abstract
This thesis analyzes the presentation of organ donation organization on Weibo. This study used content analysis to find out the Love.Hope organ donation organization’s main content of Weibo’s content.
The main content includes six themes. The theme of popularizing organ donation knowledge is the majority. Through analyzing the correlation of content of each themes with shares, likes, and comments. It is concluded that people are more inclined to engage with Weibo posts with popularization of organ donation knowledge and stories of organ donors and recipients, and people also concern about the organ supply and demand situation in China.
It turns out that in China, knowledge about organ donation is still scarce, which may be one of the reasons for low donation rate. The organ donation organizations also tend to publish positive information or stories and people’s approval of this kind of information will also make a positive impression on organ donation. However, there are still lots of factors are restricting the development of organ donation in China. Our social media still has a long way to go in helping people to build up their values of organ donation.
Scholar Commons Citation
Li, Shengfei, "An Analysis of Organ Donation Presentations on Weibo" (2018). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/7328
