Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences
Master of Arts (M.A.)
Degree Granting Department
Scott S. Liu, Ph.D.
Artemio Ramirez, Jr., Ph.D.
Roxanne Watson, Ph.D.
attitude toward political talk shows, attitude toward politics, perceived influence of political talk shows, Taiwan
The purpose of this study was to investigate empirically the political talk show phenomenon in Taiwan. Specifically, the study examined the perceived influence of political talk shows on the Taiwanese audience themselves (first-person effect) and others (third-person effect), the attitudinal antecedents of the perceived influences, and attitude toward restrictions on political talk shows. Data were collected from a convenient sample of 1053 adult Taiwanese citizens via an online survey. The results supported the hypothesized relationships between attitude toward political talk shows and perceived influence of the shows on self and others. Results also supported the looking glass perception hypothesis whereby the perceived influence of political talk shows on oneself was projected onto that of others. The perceived influences on self and others were unrelated to attitude toward restrictions, however.
Scholar Commons Citation
Hsieh, Shou-Chen, "Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences" (2018). USF Tampa Graduate Theses and Dissertations.