Degree Granting Department
consumerism, performativity, Roller Derby, social movement, third wave feminism
In an ethnographic examination of the "modern" roller derby movement that began in the early 2000s, I explore Women's Flat Track Derby in Florida. What does it mean to be a roller derby player? How is she conceptualized and commodified? Or more centrally, how is third wave feminism used as a catalyst of this commodification? In order to fully appreciate, understand, and even embrace roller derby, I look at roller derby leagues as social movement organizations (SMOs) in order to note how they frame themselves and maintain collective identity the commodification of third wave feminism. First, I will explore various facets of the "modern" roller derby movement by way of gender, sexuality, and youth as central themes of roller derby culture and identity. Second, I note how roller derby utilizes rhetoric associated with third wave feminism. Third, I examine how roller derby is conceptualized as a social movement and while doing so note the charity organizations that various leagues support. I go on to explore how cultural capital is used in roller derby as a way to create insider knowledge while appropriating third wave feminism. Finally, I will look at how all aspects of roller derby I discussed illuminate a critique of third wave feminism. It is through these facets that I illustrate how the modern flat track roller derby employs third wave feminist rhetoric to produce and commodify the roller derby player identity.
Scholar Commons Citation
Whitlock, Mary Catherine, "Selling the Third Wave: The Commodification and Consumption of the Flat Track Roller Girl" (2012). USF Tampa Graduate Theses and Dissertations.