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FinTech: the Evolving Consumer Demand

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Olivia Reller

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Poster Presentation

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Tampa

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Dr. Jung Chul Park

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The objective of this research analysis is to explore the impact of Fintech disruptions within the financial services industry—measuring the sentiment of consumers and how demand may change over time. This was achieved by preparing a cross-sectional survey that gauged the participant's satisfaction of their experiences with new financial technologies. Also, a case study was conducted to evaluate the system changes that a boutique investment advisory firm has underwent due to the evolving Fintech landscape. It was determined that younger generations who have not yet obtained large income and net-worths were more likely to embrace technological change than their older, wealthier counterparts. Moreover, our case study revealed that even smaller firms are making substantial investments in Fintech changes in order to preemptively adapt to expected industry changes.

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FinTech: the Evolving Consumer Demand

The objective of this research analysis is to explore the impact of Fintech disruptions within the financial services industry—measuring the sentiment of consumers and how demand may change over time. This was achieved by preparing a cross-sectional survey that gauged the participant's satisfaction of their experiences with new financial technologies. Also, a case study was conducted to evaluate the system changes that a boutique investment advisory firm has underwent due to the evolving Fintech landscape. It was determined that younger generations who have not yet obtained large income and net-worths were more likely to embrace technological change than their older, wealthier counterparts. Moreover, our case study revealed that even smaller firms are making substantial investments in Fintech changes in order to preemptively adapt to expected industry changes.