Presentation (Project) Title

An Analysis of the National Basketball Association’s 2019-2020 Season Viewership and the Impact of Social Justice Initiatives

Mentor Information

Gregory Greenhalgh (Muma College of Business)

Presentation Format

Event

Abstract

“Sports play a different role in everyone’s lives, and has physical and mental health benefits. Sports also acts as a microcosm of society and can be utilized as a vehicle for social change. The purpose of this research is to discover the factors that impacted the NBA’s 2019-2020 season’s viewership and the role their social justice initiatives played. Surveys were designed to interpret what impacted sports fan’s viewership of the NBA’s last season and interviews were conducted to understand how the league held individual teams accountable to put into practice their social justice stances.”

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An Analysis of the National Basketball Association’s 2019-2020 Season Viewership and the Impact of Social Justice Initiatives

“Sports play a different role in everyone’s lives, and has physical and mental health benefits. Sports also acts as a microcosm of society and can be utilized as a vehicle for social change. The purpose of this research is to discover the factors that impacted the NBA’s 2019-2020 season’s viewership and the role their social justice initiatives played. Surveys were designed to interpret what impacted sports fan’s viewership of the NBA’s last season and interviews were conducted to understand how the league held individual teams accountable to put into practice their social justice stances.”