Spas, salons and wellness centers have been slow to embrace new technologies, but guest expectations of personalization, access to information, and ease of transactions have recently spurred the creation and adoption of many technology tools within this specialized field. This chapter explores technology commonly used in this segment for managing operations, marketing, enhancing the guest experience and evaluating performance. The chapter begins with an introduction to the nature of spa, salon and wellness center operations and explains how technology is used, in general, to facilitate this high-touch arena of hospitality. Additional topics include technology for managing operations such as point-of-sale and booking software, marketing tools, technology used for enhancing the guest experience and customer relationship management, and the use of technology for evaluating performance. The chapter ends with a look into the future with insights from leaders in this segment about how they believe technology might facilitate the evolving needs of the spa, salon and wellness center industries in the next decade and beyond.
Gibson, S. (2021). Technology for spas, salons, and wellness centers. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & tourism information technology (pp. 1–20). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593
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