•  
  •  
 

University of South Florida M3 Center Publishing

Abstract

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between big data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and big data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book chapter, these changes, which are increasingly adopted by both customers and service providers, are discussed and their reflections in the tourism industry are explained with examples.

DOI

https://www.doi.org/10.5038/9781732127593

Recommended Citation

Turktarhan, G., Gopalan, R., & Ozkul, E. (2021). Big data and business intelligence in hospitality and tourism. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & Tourism Information Technology (pp. 1–32). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.