University of South Florida (USF) M3 Publishing


The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between big data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and big data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book chapter, these changes, which are increasingly adopted by both customers and service providers, are discussed and their reflections in the tourism industry are explained with examples.



Recommended Citation

Turktarhan, G., Gopalan, R., & Ozkul, E. (2021). Big data and business intelligence in hospitality and tourism. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality & Tourism Information Technology (pp. 1–32). USF M3 Publishing. https://www.doi.org/10.5038/9781732127593

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