The relationship between balloon tourism and well-being was analyzed in this study. In line with this purpose, a questionnaire was implemented on people living at Pamukkale destination. The reason for selecting Pamukkale was its importance as one of the most prominent localities with many hot air balloon activities. Structural equation model was used in this study which was conducted to determine the relation between well-being and the effects of and support for balloon tourism. The sample was determined with random sampling method. Data were analyzed through PLS-SEM method. Economic, cultural and environmental impacts were found to be positively affecting the support for balloon tourism. Also, a significant and positive relation was found between support for balloon tourism and well-being. Economic, cultural and environmental impacts are important factors in increasing support for balloon tourism. A significant portion of well-being may be explained by support for balloon tourism.
Bertan, S. (2022). The relationship between balloon tourism and well-being. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–7). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080
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