University of South Florida (USF) M3 Publishing


Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes and dated from 2001 to 2021 were scrutinized in accordance with semi-systematic literature review principles. As a result of the process, Main gaps for TAM literature in terms of tourism field were revealed as follows. Accordingly, sample from the Europe-origin and employee or employer from hospitality system, destination management organizations and museums as industries, sharing economy, robotic technology or smart technology as contexts were not addressed adequately, therefore, these factors were emerged as necessary points to be undertaken by future tourism-oriented TAM studies. Also, as for concept or theory merging, designing models within which TAM plays an antecedent role on particular theories except theory of planned behaviour, innovation diffusion theory or technological readiness index are quite necessary for furthering existing theoretical knowledge. Besides, preventive rather than facilitating factors explaining technology adoption have emerged as an essential gap. Lastly, TAM was not evaluated as a mediator adequately.



Recommended Citation

Özekici, Y. K. (2022). A literature review on tourism studies based on technology acceptance model (2000-2021). In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–14). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080

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