University of South Florida (USF) M3 Publishing


Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the destinations preferred by travelers coming to Turkey for cancer treatment, and (v) the source markets were Azerbaijan, Iraq, Tunisia, Georgia, Germany.



Recommended Citation

Büyük, Ö., & Akkuş, G. (2022). Tourism-oncology: More than a treatment. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080

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Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



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