The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by western has created certain level of impact to the Islamic hospitality and also halal industries, which been highlighted by several studies. The concept of Islamophobia has increased and overshadowed the Islamic hospitality industries that require great attention through the discourse of Islamic and western hospitality. For this study, it will consist of six sections, starting with an introduction to western hospitality. Next, the Islamic Hospitality history assessment was extracted from Youssef Chapter (Quran). An emphasis on the Host-Guest Relationship (HGR) paradigm aligned with specified segments. Then, the traveler typology and travel archetype of the Muslim world. The final section of the article discusses Islamophobia in the hospitality industry. Diagrams are illustrated to facilitate comprehension and exploration. This article gives analytical standpoints about the future of Islamic Hospitality in Malaysia. As opposed to Islamic Tourism, literature is scarce on this subject. Nevertheless, both concepts: Islamic hospitality and Islamic Tourism, should be integrated under similar studies focus. The methodology of this study will carry out a systematic qualitative review of 102 literature and analyze it using an exploratory content analysis. This study will review the Irritation Index Model according to the Islamic hospitality philosophy and provide value added concept to improve the of Islamic Hospitality, Traveler Typology and Travel Archetype.
Jamil, J., & Rahim, Z. A. (2022). Islamic hospitality philosophy, Islamophobia host-guest relationships, traveler psychographic and archetype in the Muslims world. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–18). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080
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