The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so hotels are thriving to a great extent in that regard. Accordingly, in this descriptive research, how international hotel brands in Ankara use digital marketing for expanding their marketing activities within the framework of brand standards and to what extent the usage of such platforms is practical concerning their sales are analyzed by using the interview technique.


Brand standards, tourism, sales, management, digital marketing, descriptive research

ORCID Identifiers

Gökhan Sener: https://orcid.org/ 0000-0003-3718-2752

Cihan Cobanoglu: https://orcid.org/ 0000-0001-9556-6223



Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.