The Effects of Gamification on Tourism Value Chains Upgrading
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Abstract
The value chain approach, developed since the 1980s, offers businesses a framework to analyze activities and create added value. The tourism industry, vital for the global economy, exemplifies value chain dynamics and methods to enhance added value. Promotion processes within value chains allow for strategic decisions, including education and technology adoption. Effective strategies can be bolstered by employee training and gamification, enhancing skills and motivation. This study aims to assess the relationship between business strategies in tourism value chains and gamification's impact on employee skill development, providing valuable insights for the industry.
Home Country
Türkiye
College
Muma College of Business
Specialization
Marketing
Faculty Sponsor
Cihan Cobanoglu
Poster
Presentation Type
Event
The Effects of Gamification on Tourism Value Chains Upgrading
The value chain approach, developed since the 1980s, offers businesses a framework to analyze activities and create added value. The tourism industry, vital for the global economy, exemplifies value chain dynamics and methods to enhance added value. Promotion processes within value chains allow for strategic decisions, including education and technology adoption. Effective strategies can be bolstered by employee training and gamification, enhancing skills and motivation. This study aims to assess the relationship between business strategies in tourism value chains and gamification's impact on employee skill development, providing valuable insights for the industry.
