Abstract
Neobank is a form of financial technology innovation that offers banking services without a branch office. This is a form of disruption in the banking industry. Therefore, this paper aims to look at the phenomenon regarding the shift in the banking industry due to the presence of neobanks and, at the same time, question whether this is the beginning of the extinction of conventional banking. Based on an analysis of the literature on fintech and digital banking from research, case studies, and news media in both English and Indonesian, this study discusses research related to neobank trends disrupting the conventional banking industry. Finally, this paper shows the phenomenon of the presence of neobanks and regulation from the government and market response. This research finds that fintech disrupts the financial services sector and changes customer behavior. This was further clarified when the concept of neobank emerged through Bank Jago and Bank Neo Commerce, which became the starting point for the conventional banking industry to transform into fully digital banks. Future research on neobanks will show how all the conventional banking industries have changed their business models to become digital banks.
Keywords
digital banking, neobank, fintech, evolution of banking, revolution of banking
Chinese Abstract
食人鱼：印尼银行业的终局
新型银行（Neobank）是一种金融科技创新形式，提供无需实体网点的银行服务。这是一种对银行业的颠覆性创新。因此，本文旨在探讨由于新型银行的出现而导致银行业转型的现象，同时质疑这是否标志着传统银行的灭亡开端。基于对金融科技和数字银行领域的文献分析（包括研究、案例分析以及英文和印尼语的新闻媒体），本研究讨论了与新型银行趋势相关的研究，这些趋势正在颠覆传统银行业。最终，本文揭示了新型银行出现的现象、政府监管以及市场的反应。本研究发现，金融科技正在颠覆金融服务行业，并改变客户行为。当Bank Jago和Bank Neo Commerce等新型银行的概念出现后，传统银行业开始向完全数字化银行转型变得更加明确。未来关于新型银行的研究将展示所有传统银行业如何改变其商业模式，转型为数字化银行。
数字银行、新型银行、金融科技、银行业演变、银行业革命
ORCID Identifiers
F. Mario Andaru: https://orcid.org/0000-0001-6071-3959
Bambang Hadinugroho: https://orcid.org/0009-0000-4436-9684
DOI
10.5038/2640-6489.9.2.1284
Recommended Citation
Andaru, F., & Hadinugroho, B. (2024). The piranhas: Endgame of banking in Indonesia. Journal of Global Business Insights, 9(2), 163-175. https://www.doi.org/10.5038/2640-6489.9.2.1284
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Business Analytics Commons, Strategic Management Policy Commons, Technology and Innovation Commons
