Abstract
Tip is the monetary amount that consumers voluntarily leave for the quality of the service they get. Whether a tip is left or not, and the amount of the tip left may result from different demographic and characteristic features of consumers. This study was conducted to determine the amount of tip left by the generations based on the personalized bills. Based on three different personalized bill types for a dinner for two people at a mid-quality restaurant, it was attempted to determine whether the costumers left tips or not, and if they did, how much was the amount. The data were gathered based on the quota sampling method in January and February 2018. The total number of the participants – selected from each gender and generation except for the Z generation in equal numbers - reached 414. The data were evaluated by descriptive statistics, chi-square analysis, one and two-way ANOVA. The findings indicated that the amounts of tips were significantly different depending on the generations and the personalized bills.
Keywords
personalized bill, generations, tipping behavior, tip.
Chinese Abstract
基于个性化账单类型的小费金额之世代比较研究
小费是消费者根据服务质量而自愿留下的金钱数量。是否提供小费及小费的金额均因人而异。本研究旨在探究不同世代的消费者根据个性化的账单而留下的小费金额。在中等质量的餐厅、二人晚餐及三种不同的个性化账单的研究场景下，本文检视消费者是否提供小费，若是，小费金额为多少。研究于2018年1月至2月间采用配额抽样进行数据收集。共414人参与调研，参与者均匀分布于不同性别和不同世代（除Z世代外）。数据分析包括描述性分析、卡方检验、以及单/双因子变异数分析。研究发现小费金额因世代及个性化账单的不同而有所差异。
关键词：个性化账单、世代、小费行为、小费
DOI
10.5038/2640-6489.4.1.1056
Recommended Citation
Cakici, A., & Kosar, A. (2019). A comparative study on the amount of tips left by the generations based on the personalized bill types. Journal of Global Business Insights, 4(1), 48-58. https://www.doi.org/10.5038/2640-6489.4.1.1056
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